Content, part 3
Content is Critical, part 3
by Jeanette S Cates, PhD
Internet Strategist for Small Business
In the first two parts of this series on content, we looked at how to gather content and how to post content. Now that you're sitting on a ton of great content on your site - how do you profit from it?
Step 3: Distribute Content
In the early days of the Internet, it was okay to build a site, then wait for the search engines and other visitors to come. But that won't work today. Instead, you have to let others know that you have a lot of content to be enjoyed.
The most effective method for distributing your content right now is a blog. Just take the content of your site and add it, one article at a time, to your blog. Search engines love blogs, so they generally pick up the content from a blog faster than they do from your site.
If you prefer, you can use an automated service to blog your pages of content. The automated service I use is Blog Burner. It's based on the blog-and-ping technique I learned from Armand Morin last summer. Rick had the good sense to record it and put it into videos for you at http://www.tamertips.com/blogping.htm
Using this technique, I have been consistently getting listed in search engines within a week.
Make your blog do double-duty by using it as a syndication tool. You'll need to provide "feeds" for webmasters who want to use your content. So use a service like feedburner.com to create the RSS and XML feeds. And be sure to put a page on your site soliciting "subscriptions" to your feeds.
By the way, this same feed technique is a good way for you to update the content on your site as well. So use your own feeds on your other sites.
Speaking of syndication, you'll want to build a list of editors who want to receive each of your new articles as they are published. Again, put a page on your site offering to send them out automatically (or use a minisite, as Jim Edwards does). When you find a newsletter editor who has published one of your articles (search for your article titles regularly), thank them and invite them to sign up for your syndication service.
Finally, send out news releases about the news on your site. It may be a special report you're offering. It might be a teleseminar you'll be giving. It could be a new series of articles. Like blogs, news releases are seen as a rich source of content by search engines. So they slurp them up!
Need help with your news releases? I like George McKenzie's toolkit: http://www.tamertips.com/pressrelease.htm
Want to distribute your releases? Use PRWeb.com
So that's it. The 3-step plan for content. Gather it, publish it, and distribute it.
Now get busy building your content!
---------------------------
Dr. Jeanette Cates, The Technology Tamer, is the creator of the Online Success System and the author ofhttp://www.onlinesuccesstactics.com/ She works with independent professionals who are ready to turn their knowledge and their websites into gold.
(c) 2005 Permission is granted to reprint this article inprint or on your web site so long as the paragraph above is included.
by Jeanette S Cates, PhD
Internet Strategist for Small Business
In the first two parts of this series on content, we looked at how to gather content and how to post content. Now that you're sitting on a ton of great content on your site - how do you profit from it?
Step 3: Distribute Content
In the early days of the Internet, it was okay to build a site, then wait for the search engines and other visitors to come. But that won't work today. Instead, you have to let others know that you have a lot of content to be enjoyed.
The most effective method for distributing your content right now is a blog. Just take the content of your site and add it, one article at a time, to your blog. Search engines love blogs, so they generally pick up the content from a blog faster than they do from your site.
If you prefer, you can use an automated service to blog your pages of content. The automated service I use is Blog Burner. It's based on the blog-and-ping technique I learned from Armand Morin last summer. Rick had the good sense to record it and put it into videos for you at http://www.tamertips.com/blogping.htm
Using this technique, I have been consistently getting listed in search engines within a week.
Make your blog do double-duty by using it as a syndication tool. You'll need to provide "feeds" for webmasters who want to use your content. So use a service like feedburner.com to create the RSS and XML feeds. And be sure to put a page on your site soliciting "subscriptions" to your feeds.
By the way, this same feed technique is a good way for you to update the content on your site as well. So use your own feeds on your other sites.
Speaking of syndication, you'll want to build a list of editors who want to receive each of your new articles as they are published. Again, put a page on your site offering to send them out automatically (or use a minisite, as Jim Edwards does). When you find a newsletter editor who has published one of your articles (search for your article titles regularly), thank them and invite them to sign up for your syndication service.
Finally, send out news releases about the news on your site. It may be a special report you're offering. It might be a teleseminar you'll be giving. It could be a new series of articles. Like blogs, news releases are seen as a rich source of content by search engines. So they slurp them up!
Need help with your news releases? I like George McKenzie's toolkit: http://www.tamertips.com/pressrelease.htm
Want to distribute your releases? Use PRWeb.com
So that's it. The 3-step plan for content. Gather it, publish it, and distribute it.
Now get busy building your content!
---------------------------
Dr. Jeanette Cates, The Technology Tamer, is the creator of the Online Success System and the author ofhttp://www.onlinesuccesstactics.com/ She works with independent professionals who are ready to turn their knowledge and their websites into gold.
(c) 2005 Permission is granted to reprint this article inprint or on your web site so long as the paragraph above is included.
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