The Truth About Free Information
Hi, Jeanette Cates here with a rant - and a new video rave -
plus a reminder.
===================
The Reminder
===================
First, let me remind you that I'll be the guest tonight on
the preview teleseminar for Fired Up Marketing Live - the
one-day conference in New York City, where I'll be speaking
June 3. If you haven't signed up for the teleseminar yet, do
it right now.
http://www.meetjeanette.com/nyc.htm
On the call I'll be walking you through the Four Decisions
only *you* can make about your website - then working with a
few of the callers to brainstorm ideas for their business.
Don't miss it!
===================
The Rave
===================
Have you ever downloaded an ebook to your hard drive - then
never found it again? Worse yet, forgot that you even owned
it - and ended up buying it again?
Have you ever looked for an ebook that you *knew* you had -
but couldn't remember the obscure name of the file?
Do you own the resale rights to several ebooks - but can't
think of what you can offer when it's time to make a sale?
If you're like me you've invested thousands of dollars in
ebooks over the years. But keeping track of them is a real
challenge.
I just found a piece of software that is helping. I've put
together a short video to show you how it works - and some
of the tricks I've learned already.
Watch the video
===================
And the Rant...
===================
Well, I can't even talk about in an email. You'll just have
to go read it for yourself.
Have a great week!
Jeanette
P.S. Remember that the room blocks for LA and Orlando expire
tomorrw, May 25. So if you're planning to meet me there, be
sure you have a room!
http://www.MeetJeanette.com
The Truth About Free Information
by Jeanette S Cates, PhD
Research tells us that the primary reason people come onto
the Internet is to get information. And if you ask them,
everyone will say "sure - I want it to be free information."
But let's think this through. From the early days of the
World Wide Web information on the Internet was free. You
could find millions of articles, free reports, etc.
There were two reasons for all of these resources being
free:
1. Early pioneers online could not figure out a viable way
to charge for it.
2. At the end of every free article or woven into a free
ebook there were "offers" for a paid product or service.
As technology has advanced we've seen a growing number of
free information resources - audios, teleseminars, videos.
And at the end of each there is an offer. That's why I'm
always amazed when someone complains that "the information
was good BUT they tried to sell me something at the end of
the call."
Well of course they did! That's how they make their living.
In fact, that's how all of us make our living. I would
challenge you to find any profession that doesn't exist
because of sales. From the friendly "call for a free 15-
minute session" to the million dollar commercial on TV, no
one works without a sale.
How does this apply to your Online Success?
Time and again I see smart people with a good business idea
shoot themselves in the foot because they won't attend a
free teleseminar. "They're just doing it to sell me
something," they whine. Well of course they are! But that
doesn't mean they aren't giving you priceless information in
the meantime.
Only a fool would give you the gems of their business ideas
and strategies without charge. What you need to beware of
are those free teleseminars that give you great information
and ask nothing in return. Those are not savvy business
people. Do you really want to follow their advice?
When you do hear the pitch, listen carefully. Successful
business people spend as much time working on the way they
present their offer as they do gathering the information
they will present.
Listen for the lead in to the offer. Listen to the
description. Take notes. See if they offer a reduced price
for just this call. Notice whether or not they offer
bonuses. If they do, what is the value of the bonuses and
how many are offered? How do they create a sense of scarcity
- with a time limit or a limited number of products or both?
There is an entire business woven around the ability to make
a good sales pitch. And whether you sell something online or
you have an offline business, learning to apply that sales
ability is worth more than the time you spend on the call.
The idea is that you are learning from all aspects of the
call. From the introduction to the close, you should be
taking notes.
So the next time you see "free teleseminar" or "preview
teleseminar" sign up. Not only will you get some great
information, but you'll also be able to apply their sales
techniques to your business.
Bonus: Want to hear more about the value of free
information? Watch the video at
http://www.techtamers.com/cmd.php?Ad=236869
-----------------
Dr. Jeanette Cates works with consultants and other experts
who are ready to leverage their expertise into Online
Success. Her http://www.BrainDrainSpecial.com offers you the
benefit of her ideas applied to your business.
plus a reminder.
===================
The Reminder
===================
First, let me remind you that I'll be the guest tonight on
the preview teleseminar for Fired Up Marketing Live - the
one-day conference in New York City, where I'll be speaking
June 3. If you haven't signed up for the teleseminar yet, do
it right now.
http://www.meetjeanette.com/nyc.htm
On the call I'll be walking you through the Four Decisions
only *you* can make about your website - then working with a
few of the callers to brainstorm ideas for their business.
Don't miss it!
===================
The Rave
===================
Have you ever downloaded an ebook to your hard drive - then
never found it again? Worse yet, forgot that you even owned
it - and ended up buying it again?
Have you ever looked for an ebook that you *knew* you had -
but couldn't remember the obscure name of the file?
Do you own the resale rights to several ebooks - but can't
think of what you can offer when it's time to make a sale?
If you're like me you've invested thousands of dollars in
ebooks over the years. But keeping track of them is a real
challenge.
I just found a piece of software that is helping. I've put
together a short video to show you how it works - and some
of the tricks I've learned already.
Watch the video
===================
And the Rant...
===================
Well, I can't even talk about in an email. You'll just have
to go read it for yourself.
Have a great week!
Jeanette
P.S. Remember that the room blocks for LA and Orlando expire
tomorrw, May 25. So if you're planning to meet me there, be
sure you have a room!
http://www.MeetJeanette.com
The Truth About Free Information
by Jeanette S Cates, PhD
Research tells us that the primary reason people come onto
the Internet is to get information. And if you ask them,
everyone will say "sure - I want it to be free information."
But let's think this through. From the early days of the
World Wide Web information on the Internet was free. You
could find millions of articles, free reports, etc.
There were two reasons for all of these resources being
free:
1. Early pioneers online could not figure out a viable way
to charge for it.
2. At the end of every free article or woven into a free
ebook there were "offers" for a paid product or service.
As technology has advanced we've seen a growing number of
free information resources - audios, teleseminars, videos.
And at the end of each there is an offer. That's why I'm
always amazed when someone complains that "the information
was good BUT they tried to sell me something at the end of
the call."
Well of course they did! That's how they make their living.
In fact, that's how all of us make our living. I would
challenge you to find any profession that doesn't exist
because of sales. From the friendly "call for a free 15-
minute session" to the million dollar commercial on TV, no
one works without a sale.
How does this apply to your Online Success?
Time and again I see smart people with a good business idea
shoot themselves in the foot because they won't attend a
free teleseminar. "They're just doing it to sell me
something," they whine. Well of course they are! But that
doesn't mean they aren't giving you priceless information in
the meantime.
Only a fool would give you the gems of their business ideas
and strategies without charge. What you need to beware of
are those free teleseminars that give you great information
and ask nothing in return. Those are not savvy business
people. Do you really want to follow their advice?
When you do hear the pitch, listen carefully. Successful
business people spend as much time working on the way they
present their offer as they do gathering the information
they will present.
Listen for the lead in to the offer. Listen to the
description. Take notes. See if they offer a reduced price
for just this call. Notice whether or not they offer
bonuses. If they do, what is the value of the bonuses and
how many are offered? How do they create a sense of scarcity
- with a time limit or a limited number of products or both?
There is an entire business woven around the ability to make
a good sales pitch. And whether you sell something online or
you have an offline business, learning to apply that sales
ability is worth more than the time you spend on the call.
The idea is that you are learning from all aspects of the
call. From the introduction to the close, you should be
taking notes.
So the next time you see "free teleseminar" or "preview
teleseminar" sign up. Not only will you get some great
information, but you'll also be able to apply their sales
techniques to your business.
Bonus: Want to hear more about the value of free
information? Watch the video at
http://www.techtamers.com/cmd.php?Ad=236869
-----------------
Dr. Jeanette Cates works with consultants and other experts
who are ready to leverage their expertise into Online
Success. Her http://www.BrainDrainSpecial.com offers you the
benefit of her ideas applied to your business.
2 Comments:
Hi Jeanette Cates, all I want to do is hug you and say Thabk you for all the great info you keep sending me. I print off everything so I can fall back on previous info you sent that I need now. You are a very special person. I would love to meet you one day...but you would have to come to the true north first. I live in Winnipeg, Canada and can not travel as of yet. But one day, I will come and find you to deliver the hug. lol
Jeanette,
That is such a good point... Free teleseminar calls can be very informative and the speaker has every right to make an offer.
It is a Win-Win situation.
Thanks for the great information. I really enjoy your newsletters and I don't mind at all when you make offers for affiliates... It's all part of the deal.
Thanks again,
Susan
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